Good-Loop
Creative Research, Graphic Design
Project with Good Media company Good-Loop, a digital media agency that offer companies the chance to do good whilst advertising online.
The project encompasses a new brand positioning, tone of voice, logo, brand colour, typographic system and motion graphics to fully express the wide product offering Good-Loop deliver.
The branding system uses the hyphen in Good-Loop’s name as a visual representative of the middle ground between commerce and doing good. It also serves as a dynamic window, spotlighting client content and demonstrating the versatility of the Good-Media category.
The project encompasses a new brand positioning, tone of voice, logo, brand colour, typographic system and motion graphics to fully express the wide product offering Good-Loop deliver.
The branding system uses the hyphen in Good-Loop’s name as a visual representative of the middle ground between commerce and doing good. It also serves as a dynamic window, spotlighting client content and demonstrating the versatility of the Good-Media category.
Team: Kenjiro Kirton, Emete Kirton, Jason Chow, Claudio Fabbro, Fibi Kung, Hannah Claydon, Yoel Noorali, Kurt Champion, Vincenzo Ragona and
Nikitai Ziev