Freedom to Move
Art Direction, Creative Research
This video campaign
targets new audiences whilst advertising the
upcoming iPhone app. For use on all digital
media platforms including social and web.
After developing initial concepts, the client settled on an approach that emphasised emotion and authenticity. This involved carefully balancing artistic direction and thorough lots of research to shape the advertisement's overall vision, as well as curating the still images captured during the shoot.
Team: HATO, Pavilion Works. Photo: Kayla Connors. Stylist: Flo Arnold. Makeup: Verity Cumming. Hair: Joe Burwin. Model: Lydia Adeyemi. Animation: Connor Campbell Studio. BTS Photography: Hannah J. Claydon
After developing initial concepts, the client settled on an approach that emphasised emotion and authenticity. This involved carefully balancing artistic direction and thorough lots of research to shape the advertisement's overall vision, as well as curating the still images captured during the shoot.
Team: HATO, Pavilion Works. Photo: Kayla Connors. Stylist: Flo Arnold. Makeup: Verity Cumming. Hair: Joe Burwin. Model: Lydia Adeyemi. Animation: Connor Campbell Studio. BTS Photography: Hannah J. Claydon