Live Feed: Facing east from Somerset, UK
Art Direction @ Elecrtic Theatre Colletive 
 



Freedom to Move
Art Direction, Creative Research

This video campaign targets new audiences whilst advertising the upcoming iPhone app. For use on all digital media platforms including social and web.

After developing initial concepts, the client settled on an approach that emphasised emotion and authenticity. This involved carefully balancing artistic direction and thorough lots of research to shape the advertisement's overall vision, as well as curating the still images captured during the shoot.

Team: HATO, Pavilion Works. Photo: Kayla Connors. Stylist: Flo Arnold. Makeup: Verity Cumming. Hair: Joe Burwin. Model: Lydia Adeyemi. Animation: Connor Campbell Studio. BTS Photography: Hannah J. Claydon