Freedom to Move
Art Direction, Creative Research
This video campaign
targets new audiences whilst advertising the
upcoming iPhone app. For use on all digital
media platforms including social and web.
After developing initial concepts, the client settled on an approach that emphasised emotion and authenticity. This involved carefully balancing artistic direction and thorough lots of research to shape the advertisement's overall vision, as well as curating the still images captured during the shoot.
Team: HATO, Pavilion Works. Photo: Kayla Connors. Stylist: Flo Arnold. Makeup: Verity Cumming. Hair: Joe Burwin. Model: Lydia Adeyemi. Animation: Connor Campbell Studio. BTS Photography: Hannah J. Claydon
After developing initial concepts, the client settled on an approach that emphasised emotion and authenticity. This involved carefully balancing artistic direction and thorough lots of research to shape the advertisement's overall vision, as well as curating the still images captured during the shoot.
Team: HATO, Pavilion Works. Photo: Kayla Connors. Stylist: Flo Arnold. Makeup: Verity Cumming. Hair: Joe Burwin. Model: Lydia Adeyemi. Animation: Connor Campbell Studio. BTS Photography: Hannah J. Claydon
Introducing iPhone 16 Pro
Art Direction
Electric Theatre Collective were asked to help visualise the all new feature of Apple Intelligence that was being rolled out and integrated in the new iPhone 16 Pro.
Channel 4 Paralympic Idents
Creative Research, Look Dev, Art Direction
Adding to the long history of Channel 4 idents for the 2024 Paris Paralympics Games and featuring Boccia, Wheelchair Tennis, Swimming and Goalball.
These idents, designed to celebrate the spirit of the Paralympics, will be unveiled during the official broadcast and across the whole of channel 4 during the event, highlighting the network’s commitment to inclusivity, innovation, and the celebration of extraordinary talent.
Full credits: @electric_studios_tv
@channel4 @4creativec4
@paralympics @paralympicsgb_official
These idents, designed to celebrate the spirit of the Paralympics, will be unveiled during the official broadcast and across the whole of channel 4 during the event, highlighting the network’s commitment to inclusivity, innovation, and the celebration of extraordinary talent.
Full credits: @electric_studios_tv
@channel4 @4creativec4
@paralympics @paralympicsgb_official
Nissan Nismo Tokyo livery
Art Direction
